Ecommerce SEO Services
Search engine optimisation is extremely important for your ecommerce store, it's by far one of the most effective and affordable ways that you can grow your business and boost revenue. If you rank at the top of the search results, your exposed to a much wider audience and subsequently more people can find and contact your business. We advise any ecommerce store to boost their rankings, if this is something you want to do, We Design It can help. The pricing for our ecommerce SEO services starts at £750/month and is completely transparent.
SILVER
£ 750/month
+ £2000 initial investment- 2 custom dashboards
- 15 guaranteed keyphrases
- 3 pages of SEO copy
GOLD
£ 1500/month
+ £3500 initial investment- 4 custom dashboards
- 16 pages of SEO copy
- Shopping cart funnel analysis
PLATINUMRecommended
£ 2750/month
+ £5000 initial investment- 8 custom dashboards
- 40 guaranteed keyphrases
- Customer review strategy
Ecommerce SEO is one of the best ways businesses can drive traffic to their website. In short, SEO helps your online business revenue to grow by acquiring more paying customers. Of course it does take initial investment, but the Return On Investment is extremely profitable! With our ecommerce SEO services we can guarantee your website will rank higher on the search engine results pages for the keywords your specific target audience uses to find stores like yours.
The idea is to rank your website for as many keywords that your customers will enter into the search results to find you, as possible. Therefore, the more key terms that you are able to accurately and successfully target, the more relevant customers will click on your website/products. Subsequently, you’ll then in turn see an increase in your website conversions and your revenue.
We Design It Ecommerce SEO Services
FEATURES SILVER GOLD PLATINUM
Number of keyphrases that will be optimised (keyphrases with less than 1M results) Up to 125 Up to 250 Up to 500
Web server analysis & reporting ✓ ✓ ✓
Keyphrase research ✓ ✓ ✓
Predictive keyword analysis ✓ ✓ ✓
Meta tags ✓ ✓ ✓
Optimisation of robots.txt & GoogleBot crawls ✓ ✓ ✓
Quarterly content asset links or long form/skyscraper content assets
2 links or content assets 4 links or content assets 10 links or content assets
Mobile site optimisation* ✓ ✓ ✓
Information architecture audit ✓ ✓ ✓
Google Analytics setup with conversion tracking ✓ ✓ ✓
Google Analytics traffic analysis ✓ ✓ ✓
Creation of Google analytics custom dashboards 2 dashboards 4 dashboards 8 dashboards
Not provided filter / Not provided analysis reporting ✓ ✓ ✓
Setup of website sitemap
✓ ✓ ✓
Google Webmaster Tools and Bing Webmaster Tools Setup ✓ ✓ ✓
Google/Bing Webmaster Tools analysis (performed upfront and ongoing) ✓ ✓ ✓
Alt text added to images ✓ ✓ ✓
Product image optimisation/compression ✓ ✓ ✓
301 link redirect audit ✓ ✓ ✓
Breadcrumb analysis/implementation ✓ ✓ ✓
Broken link correction (initial) ✓ ✓ ✓
Broken link correction (monthly) ✓ ✓ ✓
On-page crawl error correction (monthly) ✓ ✓ ✓
Custom 404 error page setup ✓ ✓ ✓
Product Markup - Schema HTML tags (initial) ✓ ✓ ✓
Product Markup - Schema HTML tags (ongoing) ✓ ✓ ✓
Rel="publisher" implementation ✓ ✓ ✓
Initial copywriting articles or blog posts (up to 750 words) Up to 4 pages Up to 15 pages Up to 30 pages
Initial copywriting for product descriptions (up to 100 words) Up to 10 products Up to 20 products Up to 40 products
Ongoing quarterly copywriting for product descriptions Up to 10 products Up to 10 products Up to 20 products
Quarterly web page freshness updates ✓ ✓ ✓
Initial link analysis and disavow ✓ ✓ ✓
Dedicated account representative ✓ ✓ ✓
Online project management schedule ✓ ✓ ✓
Ongoing monthly keyword reporting ✓ ✓ ✓
Ongoing monthly traffic reporting ✓ ✓ ✓
Ongoing monthly transaction/revenue reporting ✓ ✓ ✓
Google data highlights ✓ ✓ ✓
Competitor intelligence report - ✓ ✓
Internal linking restructuring ✓ ✓ ✓
Linkable content promotion ✓ ✓ ✓
Proper URL structure analysis ✓ ✓ ✓
URL parameter normalization/exclusions ✓ ✓ ✓
Header Tags Optimised (ex. H1s) ✓ ✓ ✓
Duplicate content analysis & correction ✓ ✓ ✓
Social media monitoring ✓ ✓ ✓
Keyword rank checker access (monthly update) ✓ ✓ ✓
Shopping cart funnel analysis and recommendations - ✓ ✓
Website usability analysis - ✓ ✓
Rich snippets optimisation - ✓ ✓
Universal SEO (Video, Maps, Images, News) - ✓ ✓
Outreach to online influences - ✓ ✓
Link reclamation - ✓ ✓
Creation of text navigation (if possible) - ✓ ✓
Website design analysis - ✓ ✓
Video and image XML sitemaps - ✓ ✓
Integration of BLOG w/ RSS - - ✓
Link baiting and content development - - ✓
Customer review (user generated content) strategy - - ✓
Website conversion analysis implementation Custom Custom Custom
Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK - 1 year commitment) 15 25 40
Initial campaign investment £2000 £3500 £5000
Need more info?
info@wedesignit.co.uk BEGIN BEGIN BEGIN
FEATURES | SILVER | GOLD | PLATINUM |
---|---|---|---|
Number of keyphrases that will be optimised (keyphrases with less than 1M results) | Up to 125 | Up to 250 | Up to 500 |
Web server analysis & reporting | ✓ | ✓ | ✓ |
Keyphrase research | ✓ | ✓ | ✓ |
Predictive keyword analysis | ✓ | ✓ | ✓ |
Meta tags | ✓ | ✓ | ✓ |
Optimisation of robots.txt & GoogleBot crawls | ✓ | ✓ | ✓ |
Quarterly content asset links or long form/skyscraper content assets | 2 links or content assets | 4 links or content assets | 10 links or content assets |
Mobile site optimisation* | ✓ | ✓ | ✓ |
Information architecture audit | ✓ | ✓ | ✓ |
Google Analytics setup with conversion tracking | ✓ | ✓ | ✓ |
Google Analytics traffic analysis | ✓ | ✓ | ✓ |
Creation of Google analytics custom dashboards | 2 dashboards | 4 dashboards | 8 dashboards |
Not provided filter / Not provided analysis reporting | ✓ | ✓ | ✓ |
Setup of website sitemap | ✓ | ✓ | ✓ |
Google Webmaster Tools and Bing Webmaster Tools Setup | ✓ | ✓ | ✓ |
Google/Bing Webmaster Tools analysis (performed upfront and ongoing) | ✓ | ✓ | ✓ |
Alt text added to images | ✓ | ✓ | ✓ |
Product image optimisation/compression | ✓ | ✓ | ✓ |
301 link redirect audit | ✓ | ✓ | ✓ |
Breadcrumb analysis/implementation | ✓ | ✓ | ✓ |
Broken link correction (initial) | ✓ | ✓ | ✓ |
Broken link correction (monthly) | ✓ | ✓ | ✓ |
On-page crawl error correction (monthly) | ✓ | ✓ | ✓ |
Custom 404 error page setup | ✓ | ✓ | ✓ |
Product Markup - Schema HTML tags (initial) | ✓ | ✓ | ✓ |
Product Markup - Schema HTML tags (ongoing) | ✓ | ✓ | ✓ |
Rel="publisher" implementation | ✓ | ✓ | ✓ |
Initial copywriting articles or blog posts (up to 750 words) | Up to 4 pages | Up to 15 pages | Up to 30 pages |
Initial copywriting for product descriptions (up to 100 words) | Up to 10 products | Up to 20 products | Up to 40 products |
Ongoing quarterly copywriting for product descriptions | Up to 10 products | Up to 10 products | Up to 20 products |
Quarterly web page freshness updates | ✓ | ✓ | ✓ |
Initial link analysis and disavow | ✓ | ✓ | ✓ |
Dedicated account representative | ✓ | ✓ | ✓ |
Online project management schedule | ✓ | ✓ | ✓ |
Ongoing monthly keyword reporting | ✓ | ✓ | ✓ |
Ongoing monthly traffic reporting | ✓ | ✓ | ✓ |
Ongoing monthly transaction/revenue reporting | ✓ | ✓ | ✓ |
Google data highlights | ✓ | ✓ | ✓ |
Competitor intelligence report | - | ✓ | ✓ |
Internal linking restructuring | ✓ | ✓ | ✓ |
Linkable content promotion | ✓ | ✓ | ✓ |
Proper URL structure analysis | ✓ | ✓ | ✓ |
URL parameter normalization/exclusions | ✓ | ✓ | ✓ |
Header Tags Optimised (ex. H1s) | ✓ | ✓ | ✓ |
Duplicate content analysis & correction | ✓ | ✓ | ✓ |
Social media monitoring | ✓ | ✓ | ✓ |
Keyword rank checker access (monthly update) | ✓ | ✓ | ✓ |
Shopping cart funnel analysis and recommendations | - | ✓ | ✓ |
Website usability analysis | - | ✓ | ✓ |
Rich snippets optimisation | - | ✓ | ✓ |
Universal SEO (Video, Maps, Images, News) | - | ✓ | ✓ |
Outreach to online influences | - | ✓ | ✓ |
Link reclamation | - | ✓ | ✓ |
Creation of text navigation (if possible) | - | ✓ | ✓ |
Website design analysis | - | ✓ | ✓ |
Video and image XML sitemaps | - | ✓ | ✓ |
Integration of BLOG w/ RSS | - | - | ✓ |
Link baiting and content development | - | - | ✓ |
Customer review (user generated content) strategy | - | - | ✓ |
Website conversion analysis implementation | Custom | Custom | Custom |
Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK - 1 year commitment) | 15 | 25 | 40 |
Initial campaign investment | £2000 | £3500 | £5000 |
Need more info? info@wedesignit.co.uk | BEGIN | BEGIN | BEGIN |
Does my ecommerce business need SEO?
SEO is not just for those businesses that sell online – it’s important for all businesses with several benefits. However it is especially important for ecommerce businesses.
By utilising ecommerce SEO best practices you can reach more qualified leads. What we mean by this is targeting those shoppers that are most likely to purchase your product, which of course means for sales and revenue. We do this by optimising your website for the relevant key words that shoppers will be using, and making the bridge to allow you to reach these shoppers and potential customers.
It’s typical that the keywords you’ll be looking to use will be related to your store niche and products.
Let’s put this into a scenario to understand better how this works. If you are selling artificial grass, for example, then it’s probable that people searching for your service will use those words or industry variations. This is why as part of the process we would complete keyword research, to target keywords like ‘artificial grass‘ or, “fake grass”, or perhaps wider variations like “new lawn”.
These are keywords that are relevant to you and your business as well as the ‘ideal customer/shopper’.
Lets summarise the Benefits of Ecommerce SEO
IT CONNECTS YOU WITH HIGH-VALUE SHOPPERS
Your target audience are sat on their desktop, laptop, iPad or mobile phone browsing the internet and ready to buy. They have money in their bank accounts, they’ve just been paid and they are wanting to pay for what you’re offering! One problem. Without SEO, the odds that they will find your store aren’t in your favour! Likelihood is they’ll never know your store even exists!
With our ecommerce SEO service we can make sure your store is visible, allowing you to maximise your sales, and subsequently profits!
Let’s think about the equivalent with physical stores to make a comparison. Imagine there being a shopping complex with thousands of physical stores but none of these stores have any branding on the outside saying what they do. Thus, leaving it up to the shopper to pick and choose which store they enter hoping it stocks something they like? That would be a nightmare. Ecommerce SEO can make this experience for online shoppers a lot more friendly by navigating them in the direction of what they are looking for automatically. It’s the same as placing a huge sign outside your shop that says ‘We sell women’s clothing!”. So, the idea is when the user searches for the keywords and phrases we optimise your site for, your store shows up in there searches. This would be the perfect time – right? A buying ready potential client being practically placed in-front of your website at the exact time they are wanting to spend their money. Without optimising your website for these keywords or key phrases, your chance at showing up is virtually none.
However, it’s your competitors that do and they’ll take happily take your shoppers.
IT ALLOWS YOU TO COMPETE OR EVEN SURPASS YOUR COMPETITORS
Let’s say it how it is. Without an ecommerce SEO strategy, you can fully expect your competitors to beat you in the search result rankings.
No matter how amazing your website looks. No matter whether it can naturally attracts hundreds of links. Any competitor that has worked with an agency to devise a solid ecommerce SEO strategy, will outrank you most likely every time, in every different search variation. It’s know longer enough to have just part of the package.
The online competition is high and you need the entire package. With a completely custom, ecommerce SEO package from We Design It that’s exactly what you get. We work with you to develop a personalised and competitive strategy, that places you at the forefront of your industry.
IT IMPROVES YOUR ONLINE VISIBILITY AND REACH
The brilliance of Ecommerce SEO is the key focus on improving your online visibility with search engines. In short, by increasing your online exposure and visibility with Ecommerce SEO services, it makes it far easier for consumers to find your website. For example, instead of your website ranking allowing you to only appear on page two of the search results, your website shows up on page one.
It goes without saying there are many negative affects that ignoring SEO can have on your business. However, while we’re on the topic let’s as an overview note the main few:
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Your website appears lower in the search result rankings (Page one or the first top ten search results receive over 91% of the traffic. That doesn’t leave much for page two!)
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It will come as no surprise that less traffic means fewer purchase orders
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Fewer purchase orders of course in turn means less revenue for your business.